About

We help businesses navigate their challenge of finding and engaging with new customers in today’s hyper-connected business world. The # 1 ‘sales’ problem most business’ have is not enough pipeline and the old sales strategies of the 80’s & 90’s just don’t work like they used to.

Our digital sales training is NOT MARKETING, it’s sales training using social media (such as LinkedIn). Our ‘Social 4 Sales’ program helps individuals and sales teams of all sizes to learn, adopt, create and engage with new customers via LinkedIn and other social channels. We have the proven experience, the awards and the clients to show you and your team how to make the transition. We know this is a scary prospect from many individuals and many teams to take on, we’ve helped many organisations to transition, we can help you too

Are you tired of sales ‘experts’ that tell you WHAT you should be doing without telling you HOW to do it? We are too, that’s why we provide you and your team with customised clear steps, templates, workbooks, examples and guidelines to make you and your team better at frontline selling, straight away.

A little about Mark McInnes, the creator of ‘Social 4 Sales’

“As a seller and sales leader, over the past 25 years, I’ve been responsible for directly driving more than $319Mil in revenue in both the SME & Enterprise level. I have the hard-nosed sales experience to share with your team as well as the SOCIAL SELLING awards to prove I can help you to combine the two”. – Ranked Australia’s # 1 Social Seller by LinkedIn on LinkedIn 2016.



A sales trainer and coach in Australia’s business sector with a strong focus on the top the sales funnel, Mark helps his clients to find more customers and engage with them in a credible and ethical way – be it online or via traditional sales channels. Mark is a highly regarded sales professional with over 25 years’ experience in B2B selling environments. Mark draws heavily on his time in the Australian ARMY as an Assault Trooper where, amongst other things, he guarded the Queen of England. He draws upon some of the techniques and disciplines he gained whilst traveling the world with the ARMY in the development of his unique approach to his business dealings & sales philosophy. Mark has experience in industries such as Media sales, FMCG, Entertainment, Hospitality, B2B Business equipment, Management Consulting, Marketing, and SaaS. He also has a strong understanding of the SME space.

Clients include Coca-Cola Amatil, SolarGard, Buy Sell Move, Heinz Kraft, Summit Leasing, Citi Recruitment, IG Markets, Positive Lending solutions, Sydney Swans, Bromic Industrial, Billi Taps and many more.

It is easy to see why Mark is ranked No.1 by LinkedIn for social selling. It is an impressive skill to see how effective he is from behind a computer screen. It’s far more striking to back it up with charm and insight, and all delivered with an infectious passion for helping others succeed. Highly recommend his course, easily the best I’ve attended for many years. 10/10.

Rob Bodill Founder @ Jacloc

As an event industry professional, I find booking speakers can be difficult. Mark is easy to deal with, organised and certainly kept all the attendees engaged across all the different events we’ve hired Mark for. Happy to recommend.

Peta Moore Chief Event Organiser @ The Travel Industry Exhibition

He’s a pull no punches, insightful guy who is willing to teach, share and educate in an approachable and helpful way.

Phil Gerbyshak Chief Digital Officer @ Vengreso

Highly recommend Mark’s social selling course. My team and I have learnt many skills and now understand how to use the social platform more productively. As a result we are consistently generating warm leads that have led to several sales.

Nathan Morton Business Development Manager @ Sydney Swans

Mark is a social media genius. Having met Mark some years ago at a leading sales community meet up, he immediately struck me as one of the most progressive, innovative, and authentic professionals I have met in some time. Mark understands the nuances of the Linkedin platform like no other. The first person who helped me most to see Linkedin is a real community of real people doing REAL business. Opening an unlimited source of contacts which can be nurtured in an honest, trusting and organic way. Mark is disciplined, a constant learner, a consummate professional, and someone who knows how to listen. Really, listen. Thanks Mark for your time, your mentorship and your time. I could not recommend your services more highly. 10/10.

Chris Muddell Business Development Manager @ Employsure